{"id":46780,"date":"2021-04-07T09:12:58","date_gmt":"2021-04-07T07:12:58","guid":{"rendered":"https:\/\/www.cma-hautsdefrance.fr\/?page_id=46780"},"modified":"2021-06-14T11:49:28","modified_gmt":"2021-06-14T09:49:28","slug":"eg3-levier-1-developper-approche-marketing-direct","status":"publish","type":"page","link":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/bilan-de-contrat-de-mandature\/eg3-levier-1-developper-approche-marketing-direct\/","title":{"rendered":"Levier 1 \u2013 D\u00e9velopper une approche marketing direct"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>[\/vc_column_text][\/vc_column][\/vc_row][vc_row position=&#8221;center&#8221; style=&#8221;outline&#8221; size=&#8221;small&#8221; text_weight=&#8221;normal&#8221; no_uppercase=&#8221;&#8221; corner=&#8221;3&#8243; border=&#8221;3&#8243; gradient_backgound=&#8221;&#8221; gradient_backgound_style=&#8221;linear&#8221; gradient_radial_backgound_position=&#8221;at top&#8221; gradient_radial_swap_colors=&#8221;&#8221; gradient_backgound_angle=&#8221;to bottom&#8221; separator=&#8221;&#8221; icon_pack=&#8221;elegant&#8221; icon_position=&#8221;left&#8221; effects_enabled=&#8221;&#8221; text=&#8221;Je demande \u00e0 \u00eatre recontact\u00e9&#8221; text_color=&#8221;#990033&#8243; hover_text_color=&#8221;#ffffff&#8221; hover_background_color=&#8221;#990033&#8243; border_color=&#8221;#990033&#8243; link=&#8221;&#8221; background_color=&#8221;&#8221; hover_border_color=&#8221;&#8221; gradient_backgound_from=&#8221;&#8221; gradient_backgound_to=&#8221;&#8221; gradient_backgound_hover_from=&#8221;&#8221; gradient_backgound_hover_to=&#8221;&#8221; gradient_backgound_cusotom_deg=&#8221;&#8221; extra_class=&#8221;&#8221; icon_elegant=&#8221;&#8221; icon_material=&#8221;&#8221; icon_fontawesome=&#8221;&#8221;][vc_column]<style type=\"text\/css\">.thegem-button-6a24e62104c902860 .gem-button svg {fill: #82358c;}.thegem-button-6a24e62104c902860 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a24e62104c902860    \"  ><a class=\"gem-button gem-button-size-small gem-button-style-outline gem-button-text-weight-normal gem-button-border-3\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;border-color: #82358c;color: #82358c;\" onmouseleave=\"this.style.borderColor='#82358c';this.style.backgroundColor='transparent';this.style.color='#82358c';\" onmouseenter=\"this.style.backgroundColor='#82358c';this.style.color='#ffffff';\" href=\"https:\/\/www.cma-hautsdefrance.fr\/bilan-de-contrat-de-mandature\/#engagement-3\" target=\"_self\">Retour aux leviers de l&#039;engagement N\u00b03<\/a><\/div> [\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1617778856574{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #82358c !important;border-left-style: solid !important;border-right-color: #82358c !important;border-right-style: solid !important;border-top-color: #82358c !important;border-top-style: solid !important;border-bottom-color: #82358c !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;46656&#8243; img_size=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<div class=\"title-h1\"><span style=\"color: #82358c;\"><u>Levier 1<\/u><\/span><\/div>\n<h1><span style=\"color: #82358c;\"><em>D\u00e9velopper une approche marketing direct<\/em><\/span><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e62104cbd {margin-top: 20px !important;}#thegem-divider-6a24e62104cbd {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6a24e62104cbd\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1617778863901{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #82358c !important;border-left-style: solid !important;border-right-color: #82358c !important;border-right-style: solid !important;border-top-color: #82358c !important;border-top-style: solid !important;border-bottom-color: #82358c !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571662912{margin-right: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836529472{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 1 : La CMA Hauts-de-France,<\/span><br \/>\n<span style=\"color: #000000;\">votre r\u00e9flexe pour l&#8217;artisanat !<\/span><\/h2>\n[\/vc_column_text][vc_column_text]La marque <strong>CMA Hauts-de-France<\/strong> se construit autour de valeurs, d&#8217;une vision et d&#8217;une mission : faire r\u00e9ussir l&#8217;artisanat. Ses engagements sont d\u00e9sormais tous inscrits au sein d&#8217;une <a title=\"D\u00e9couvrez le blog de la CMA !\" href=\"https:\/\/www.cma-hautsdefrance.fr\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">plateforme de marque<\/a> autour du slogan : <em>&#8220;La CMA Hauts-de-France, votre r\u00e9flexe pour l&#8217;artisanat !&#8221;<\/em>.[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571667512{margin-left: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"width: 400px;height: 500px;\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2020\/10\/logo-cma.jpg\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e62104dfe {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a24e62104dfe\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; custom_css_code=&#8221;LndwYi1qcy1jb21wb3NlciUyMCU0MGlkJTIwLnZjX3R0YS52Y19nZW5lcmFsLnZjX3R0YS1hY2NvcmRpb24udmNfdHRhLXN0eWxlLXNpbXBsZV9zb2xpZCUyMC52Y190dGEtcGFuZWwlMkIudmNfdHRhLXBhbmVsJTIwJTdCJTBBJTIwJTIwJTIwJTIwYm9yZGVyLXRvcCUzQSUyMDFweCUyMHNvbGlkJTIwJTIzZGZlNWU4JTNCJTBBJTdE&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571756877{margin-right: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/bornes-cma.jpg\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571752497{margin-left: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836543055{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 2 : Les outils de promotions :<\/span><br \/>\n<span style=\"color: #000000;\">une strat\u00e9gie phygitale<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<strong>Toutes les antennes et centres de formations disposent de bornes tactiles et \u00e9crans vid\u00e9os<\/strong> dont les fonctions sont d&#8217;informer et de proposer des services aux visiteurs. Une strat\u00e9gie <em>&#8220;phygitale&#8221;<\/em> qui offre les meilleurs services en combinant le num\u00e9rique et l&#8217;accueil.[\/vc_column_text][\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e62104f0a {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a24e62104f0a\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571662912{margin-right: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836557303{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 3 : Une campagne marketing innovante &#8220;\u00e7a passe cr\u00e8me&#8221;<\/span><\/h2>\n[\/vc_column_text][vc_column_text]L&#8217;une de nos derni\u00e8res campagnes de communication de la rentr\u00e9e a \u00e9t\u00e9 marqu\u00e9e par un concept disruptif et un ton acidul\u00e9, pour mieux toucher les jeunes publics. <strong>Tr\u00e8s pr\u00e9sente sur les r\u00e9seaux sociaux les plus utilis\u00e9s par les moins de 30 ans comme Snapchat ou Instagram.<\/strong> Une demande de rappel en quelques secondes par un conseiller de la CMA \u00e9tait m\u00eame possible. Pr\u00e8s de 2 000 jeunes ont r\u00e9pondu \u00e0 l&#8217;appel ![\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571667512{margin-left: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/flyer-passe-creme.png\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e62104ff9 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a24e62104ff9\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row position=&#8221;center&#8221; style=&#8221;outline&#8221; size=&#8221;small&#8221; text_weight=&#8221;normal&#8221; 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