{"id":46786,"date":"2021-04-07T09:30:55","date_gmt":"2021-04-07T07:30:55","guid":{"rendered":"https:\/\/www.cma-hautsdefrance.fr\/?page_id=46786"},"modified":"2021-06-14T11:49:54","modified_gmt":"2021-06-14T09:49:54","slug":"eg3-levier-2-refondre-supports-communication","status":"publish","type":"page","link":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/bilan-de-contrat-de-mandature\/eg3-levier-2-refondre-supports-communication\/","title":{"rendered":"Levier 2 \u2013 Refondre l\u2019int\u00e9gralit\u00e9 de nos supports de communication dans le cadre d\u2019une approche client"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>[\/vc_column_text][\/vc_column][\/vc_row][vc_row position=&#8221;center&#8221; style=&#8221;outline&#8221; size=&#8221;small&#8221; text_weight=&#8221;normal&#8221; no_uppercase=&#8221;&#8221; corner=&#8221;3&#8243; border=&#8221;3&#8243; gradient_backgound=&#8221;&#8221; gradient_backgound_style=&#8221;linear&#8221; gradient_radial_backgound_position=&#8221;at top&#8221; gradient_radial_swap_colors=&#8221;&#8221; gradient_backgound_angle=&#8221;to bottom&#8221; separator=&#8221;&#8221; icon_pack=&#8221;elegant&#8221; icon_position=&#8221;left&#8221; effects_enabled=&#8221;&#8221; text=&#8221;Je demande \u00e0 \u00eatre recontact\u00e9&#8221; text_color=&#8221;#990033&#8243; hover_text_color=&#8221;#ffffff&#8221; hover_background_color=&#8221;#990033&#8243; border_color=&#8221;#990033&#8243; link=&#8221;&#8221; background_color=&#8221;&#8221; hover_border_color=&#8221;&#8221; gradient_backgound_from=&#8221;&#8221; gradient_backgound_to=&#8221;&#8221; gradient_backgound_hover_from=&#8221;&#8221; gradient_backgound_hover_to=&#8221;&#8221; gradient_backgound_cusotom_deg=&#8221;&#8221; extra_class=&#8221;&#8221; icon_elegant=&#8221;&#8221; icon_material=&#8221;&#8221; icon_fontawesome=&#8221;&#8221;][vc_column]<style type=\"text\/css\">.thegem-button-6a24e61f79c7a5552 .gem-button svg {fill: #82358c;}.thegem-button-6a24e61f79c7a5552 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a24e61f79c7a5552    \"  ><a class=\"gem-button gem-button-size-small gem-button-style-outline gem-button-text-weight-normal gem-button-border-3\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;border-color: #82358c;color: #82358c;\" onmouseleave=\"this.style.borderColor=&#039;#82358c&#039;;this.style.backgroundColor=&#039;transparent&#039;;this.style.color=&#039;#82358c&#039;;\" onmouseenter=\"this.style.backgroundColor=&#039;#82358c&#039;;this.style.color=&#039;#ffffff&#039;;\" href=\"https:\/\/www.cma-hautsdefrance.fr\/bilan-de-contrat-de-mandature\/#engagement-3\" target=\"_self\">Retour aux leviers de l&#039;engagement N\u00b03<\/a><\/div> [\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1617778856574{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #82358c !important;border-left-style: solid !important;border-right-color: #82358c !important;border-right-style: solid !important;border-top-color: #82358c !important;border-top-style: solid !important;border-bottom-color: #82358c !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;46656&#8243; img_size=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<div class=\"title-h1\"><span style=\"color: #82358c;\"><u>Levier 2<\/u><\/span><\/div>\n<h1><span style=\"color: #82358c;\"><em>Refondre l\u2019int\u00e9gralit\u00e9 de nos supports de communication dans le cadre d\u2019une approche client<\/em><\/span><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61f79ca9 {margin-top: 20px !important;}#thegem-divider-6a24e61f79ca9 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6a24e61f79ca9\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1617778863901{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #82358c !important;border-left-style: solid !important;border-right-color: #82358c !important;border-right-style: solid !important;border-top-color: #82358c !important;border-top-style: solid !important;border-bottom-color: #82358c !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571662912{margin-right: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836642504{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 1 : Nouveau site internet CMA :<\/span><br \/>\n<span style=\"color: #000000;\">tous nos services en un clic<\/span><\/h2>\n[\/vc_column_text][vc_column_text]Avec une <strong>navigation simplifi\u00e9e et des contenus enrichis<\/strong>, le <strong>nouveau site internet de la CMA Hauts-de-France rassemble en un endroit unique et de mani\u00e8re pratique, toutes les informations utiles \u00e0 destination de nos diff\u00e9rents publics<\/strong>. De plus, il offre la possibilit\u00e9 d&#8217;effectuer des demandes de renseignement pour l&#8217;ensemble de nos accompagnements.[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571667512{margin-left: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/site-cma.jpg\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61f79de0 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a24e61f79de0\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; custom_css_code=&#8221;LndwYi1qcy1jb21wb3NlciUyMCU0MGlkJTIwLnZjX3R0YS52Y19nZW5lcmFsLnZjX3R0YS1hY2NvcmRpb24udmNfdHRhLXN0eWxlLXNpbXBsZV9zb2xpZCUyMC52Y190dGEtcGFuZWwlMkIudmNfdHRhLXBhbmVsJTIwJTdCJTBBJTIwJTIwJTIwJTIwYm9yZGVyLXRvcCUzQSUyMDFweCUyMHNvbGlkJTIwJTIzZGZlNWU4JTNCJTBBJTdE&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571756877{margin-right: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/cdm-couv.png\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571752497{margin-left: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836672382{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 2 : Coup de Main : votre magazine de l\u2019artisanat en Hauts-de-France<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<strong>Le magazine Coup de Main, r\u00e9alis\u00e9 \u00e0 100% en interne, est envoy\u00e9 \u00e0 tous les artisans de la r\u00e9gion en version papier au rythme de<br \/>\n4 magazines par an<\/strong>. D\u00e9clin\u00e9 en 5 versions d\u00e9partementales sur la base d&#8217;un tronc commun r\u00e9gional, il informe, oriente et promeut les services de la CMA et met en lumi\u00e8re toutes les facettes de l&#8217;artisanat sur les territoires. <a title=\"D\u00e9couvrez le magazine Coup de Main num\u00e9rique !\" href=\"https:\/\/www.cma-hautsdefrance.fr\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Coup de Main est digital<\/a>, tous les articles sont publi\u00e9s sur notre blog pour gagner en visibilit\u00e9 aupr\u00e8s du grand public et acqu\u00e9rir un meilleur r\u00e9f\u00e9rencement sur le web.[\/vc_column_text][\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61f79ee3 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a24e61f79ee3\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571662912{margin-right: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836684408{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 3 : Les r\u00e9seaux sociaux : un r\u00e9seau de proximit\u00e9 sur la toile<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<strong>La CMA Hauts-de-France est tr\u00e8s pr\u00e9sente sur les r\u00e9seaux sociaux<\/strong> : <a title=\"LinkedIn CMA Hauts-de-France\" href=\"https:\/\/www.linkedin.com\/company\/cma-hautsdefrance\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">LinkedIn<\/a>, <a title=\"Facebook CMA Hauts-de-France\" href=\"https:\/\/www.facebook.com\/cma.hautsdefrance\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Facebook<\/a>, <a title=\"Instagram CMA Hauts-de-France\" href=\"https:\/\/www.instagram.com\/cma.hautsdefrance\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram<\/a>, <a title=\"Twitter CMA Hauts-de-France\" href=\"https:\/\/twitter.com\/cma_hdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Twitter<\/a> et <a title=\"YouTube CMA Hauts-de-France\" href=\"https:\/\/www.youtube.com\/c\/CMAHautsdeFrance\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">YouTube<\/a>. Ils sont incontournables dans nos communications et notre relation client. Tous nos points de contacts sur les territoires disposent de leur propre page Facebook permettant d&#8217;incarner une communication de proximit\u00e9 aupr\u00e8s de nos publics.[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571667512{margin-left: 15px !important;}&#8221;][vc_masonry_media_grid element_width=&#8221;6&#8243; grid_id=&#8221;vc_gid:1618836592655-9f1ebcf7-63ff-2&#8243; include=&#8221;47007,47008,47009,47010&#8243;][\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61f79ef2 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a24e61f79ef2\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row position=&#8221;center&#8221; style=&#8221;outline&#8221; size=&#8221;small&#8221; text_weight=&#8221;normal&#8221; no_uppercase=&#8221;&#8221; corner=&#8221;3&#8243; border=&#8221;3&#8243; gradient_backgound=&#8221;&#8221; gradient_backgound_style=&#8221;linear&#8221; gradient_radial_backgound_position=&#8221;at top&#8221; gradient_radial_swap_colors=&#8221;&#8221; gradient_backgound_angle=&#8221;to bottom&#8221; separator=&#8221;&#8221; icon_pack=&#8221;elegant&#8221; icon_position=&#8221;left&#8221; effects_enabled=&#8221;&#8221; text=&#8221;Je demande \u00e0 \u00eatre recontact\u00e9&#8221; text_color=&#8221;#990033&#8243; hover_text_color=&#8221;#ffffff&#8221; hover_background_color=&#8221;#990033&#8243; border_color=&#8221;#990033&#8243; link=&#8221;&#8221; background_color=&#8221;&#8221; hover_border_color=&#8221;&#8221; gradient_backgound_from=&#8221;&#8221; gradient_backgound_to=&#8221;&#8221; gradient_backgound_hover_from=&#8221;&#8221; gradient_backgound_hover_to=&#8221;&#8221; gradient_backgound_cusotom_deg=&#8221;&#8221; extra_class=&#8221;&#8221; icon_elegant=&#8221;&#8221; icon_material=&#8221;&#8221; icon_fontawesome=&#8221;&#8221;][vc_column]<style type=\"text\/css\">.thegem-button-6a24e61f79f434636 .gem-button svg {fill: #82358c;}.thegem-button-6a24e61f79f434636 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a24e61f79f434636    \"  ><a class=\"gem-button gem-button-size-small gem-button-style-outline gem-button-text-weight-normal gem-button-border-3\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;border-color: #82358c;color: #82358c;\" onmouseleave=\"this.style.borderColor=&#039;#82358c&#039;;this.style.backgroundColor=&#039;transparent&#039;;this.style.color=&#039;#82358c&#039;;\" onmouseenter=\"this.style.backgroundColor=&#039;#82358c&#039;;this.style.color=&#039;#ffffff&#039;;\" href=\"https:\/\/www.cma-hautsdefrance.fr\/bilan-de-contrat-de-mandature\/#engagement-3\" target=\"_self\">Retour aux leviers de l&#039;engagement N\u00b03<\/a><\/div> [\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row position=&#8221;center&#8221; style=&#8221;outline&#8221; size=&#8221;small&#8221; text_weight=&#8221;normal&#8221; no_uppercase=&#8221;&#8221; corner=&#8221;3&#8243; border=&#8221;3&#8243; gradient_backgound=&#8221;&#8221; gradient_backgound_style=&#8221;linear&#8221; gradient_radial_backgound_position=&#8221;at top&#8221; gradient_radial_swap_colors=&#8221;&#8221; gradient_backgound_angle=&#8221;to bottom&#8221; separator=&#8221;&#8221; icon_pack=&#8221;elegant&#8221; icon_position=&#8221;left&#8221; effects_enabled=&#8221;&#8221; text=&#8221;Je&#8230;<\/p>\n","protected":false},"author":17,"featured_media":47126,"parent":46514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/pages\/46786"}],"collection":[{"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/comments?post=46786"}],"version-history":[{"count":5,"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/pages\/46786\/revisions"}],"predecessor-version":[{"id":47912,"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/pages\/46786\/revisions\/47912"}],"up":[{"embeddable":true,"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/pages\/46514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/media\/47126"}],"wp:attachment":[{"href":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-json\/wp\/v2\/media?parent=46786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}