{"id":46801,"date":"2021-04-07T10:15:07","date_gmt":"2021-04-07T08:15:07","guid":{"rendered":"https:\/\/www.cma-hautsdefrance.fr\/?page_id=46801"},"modified":"2021-06-14T11:51:54","modified_gmt":"2021-06-14T09:51:54","slug":"eg3-levier-4-transformer-implantations-territoriales-vecteurs-communication","status":"publish","type":"page","link":"https:\/\/www.cma-hautsdefrance.fr\/preprod\/bilan-de-contrat-de-mandature\/eg3-levier-4-transformer-implantations-territoriales-vecteurs-communication\/","title":{"rendered":"Levier 4 \u2013 Transformer nos implantations territoriales en vecteurs de communication forts"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>[\/vc_column_text][\/vc_column][\/vc_row][vc_row position=&#8221;center&#8221; style=&#8221;outline&#8221; size=&#8221;small&#8221; text_weight=&#8221;normal&#8221; no_uppercase=&#8221;&#8221; corner=&#8221;3&#8243; border=&#8221;3&#8243; gradient_backgound=&#8221;&#8221; gradient_backgound_style=&#8221;linear&#8221; gradient_radial_backgound_position=&#8221;at top&#8221; gradient_radial_swap_colors=&#8221;&#8221; gradient_backgound_angle=&#8221;to bottom&#8221; separator=&#8221;&#8221; icon_pack=&#8221;elegant&#8221; icon_position=&#8221;left&#8221; effects_enabled=&#8221;&#8221; text=&#8221;Je demande \u00e0 \u00eatre recontact\u00e9&#8221; text_color=&#8221;#990033&#8243; hover_text_color=&#8221;#ffffff&#8221; hover_background_color=&#8221;#990033&#8243; border_color=&#8221;#990033&#8243; link=&#8221;&#8221; background_color=&#8221;&#8221; hover_border_color=&#8221;&#8221; gradient_backgound_from=&#8221;&#8221; gradient_backgound_to=&#8221;&#8221; gradient_backgound_hover_from=&#8221;&#8221; gradient_backgound_hover_to=&#8221;&#8221; gradient_backgound_cusotom_deg=&#8221;&#8221; extra_class=&#8221;&#8221; icon_elegant=&#8221;&#8221; icon_material=&#8221;&#8221; icon_fontawesome=&#8221;&#8221;][vc_column]<style type=\"text\/css\">.thegem-button-6a24e61b00d443332 .gem-button svg {fill: #82358c;}.thegem-button-6a24e61b00d443332 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a24e61b00d443332    \"  ><a class=\"gem-button gem-button-size-small gem-button-style-outline gem-button-text-weight-normal gem-button-border-3\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;border-color: #82358c;color: #82358c;\" onmouseleave=\"this.style.borderColor='#82358c';this.style.backgroundColor='transparent';this.style.color='#82358c';\" onmouseenter=\"this.style.backgroundColor='#82358c';this.style.color='#ffffff';\" href=\"https:\/\/www.cma-hautsdefrance.fr\/bilan-de-contrat-de-mandature\/#engagement-3\" target=\"_self\">Retour aux leviers de l&#039;engagement N\u00b03<\/a><\/div> [\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1617778856574{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #82358c !important;border-left-style: solid !important;border-right-color: #82358c !important;border-right-style: solid !important;border-top-color: #82358c !important;border-top-style: solid !important;border-bottom-color: #82358c !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;46656&#8243; img_size=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<div class=\"title-h1\"><span style=\"color: #82358c;\"><u>Levier 4<\/u><\/span><\/div>\n<h1><span style=\"color: #82358c;\"><em>Transformer nos implantations territoriales en vecteurs de communication forts<\/em><\/span><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61b00d71 {margin-top: 20px !important;}#thegem-divider-6a24e61b00d71 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6a24e61b00d71\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1617778863901{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #82358c !important;border-left-style: solid !important;border-right-color: #82358c !important;border-right-style: solid !important;border-top-color: #82358c !important;border-top-style: solid !important;border-bottom-color: #82358c !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221;][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571662912{margin-right: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836847240{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 1 : Les c\u00e9r\u00e9monies de v\u0153ux : convivialit\u00e9 et valorisation artisanale<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<strong>Les traditionnelles c\u00e9r\u00e9monies de v\u0153ux se traduisent par l&#8217;organisation de 25 manifestations sur les territoires autour des valeurs de l&#8217;artisanat<\/strong> : l&#8217;excellence des savoir-faire, la convivialit\u00e9 et la valorisation d&#8217;artisans d&#8217;exceptions. Des \u00e9v\u00e9nements attendus et appr\u00e9ci\u00e9s qui cultivent la proximit\u00e9 entre \u00e9lus, artisans et agents de la CMA.[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571667512{margin-left: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/voeux.jpg\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61b00f35 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a24e61b00f35\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; custom_css_code=&#8221;LndwYi1qcy1jb21wb3NlciUyMCU0MGlkJTIwLnZjX3R0YS52Y19nZW5lcmFsLnZjX3R0YS1hY2NvcmRpb24udmNfdHRhLXN0eWxlLXNpbXBsZV9zb2xpZCUyMC52Y190dGEtcGFuZWwlMkIudmNfdHRhLXBhbmVsJTIwJTdCJTBBJTIwJTIwJTIwJTIwYm9yZGVyLXRvcCUzQSUyMDFweCUyMHNvbGlkJTIwJTIzZGZlNWU4JTNCJTBBJTdE&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571756877{margin-right: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/chef-artisan.jpg\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571752497{margin-left: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836859503{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 2 : Artisan d\u2019un jour \/ Apprenti d\u2019un jour : sensibiliser pour d\u00e9fendre les int\u00e9r\u00eats de l\u2019artisanat<\/span><\/h2>\n[\/vc_column_text][vc_column_text]Dispositif phare de la Semaine Nationale de l\u2019Artisanat, <strong>l\u2019op\u00e9ration &#8220;Artisan d\u2019un jour&#8221; propose de faire entrevoir le secteur de l\u2019artisanat lors de l\u2019immersion d\u2019un \u00e9lu ou d\u2019une personnalit\u00e9 influente durant quelques heures au sein d\u2019une entreprise artisanale<\/strong>, et d\u2019\u00eatre initi\u00e9 au m\u00e9tier et au savoir-faire de l\u2019artisan. Second dispositif phare, <strong>l\u2019op\u00e9ration \u201cApprenti d\u2019un jour\u201d propose, quant \u00e0 elle, de faire vivre le quotidien de nos apprentis lors de l\u2019accueil d\u2019un \u00e9lu ou d\u2019une personne influente durant quelques heures<\/strong> au sein des nos Antennes Formation, le temps d\u2019un cours de pratique. Ce sont 250 rendez-vous au total qui ont \u00e9t\u00e9 organis\u00e9s lors des \u00e9ditions 2017, 2018 et 2019.[\/vc_column_text][\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61b0108e {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a24e61b0108e\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571662912{margin-right: 15px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1618836871198{margin-top: -8px !important;}&#8221;]\n<h2 style=\"font-size: 18px;\"><span style=\"color: #000000;\">Exemple 3 : Redynamisation de centre ville et boutique \u00e9ph\u00e9m\u00e8re : accueil sans rendez-vous \u00e0 Calais<\/span><\/h2>\n[\/vc_column_text][vc_column_text]En allant au-devant des jeunes, de leurs parents, des salari\u00e9s ou des demandeurs d\u2019emploi, <strong>la CMA a investi pendant 72 heures le centre-ville de Calais pour pr\u00e9senter son action, son offre de formation et de contrats d\u2019apprentissage<\/strong>. Avec la mobilisation des Missions Locales, des \u00e9lus de la CMA et de la ville, cette <em>\u00ab Boutique \u00e9ph\u00e9m\u00e8re \u00bb<\/em> a permis de r\u00e9pondre simplement et sans rendez-vous aux nombreuses questions et de <strong>valoriser les 250 m\u00e9tiers de l\u2019artisanat<\/strong>.<br \/>\n[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1590571667512{margin-left: 15px !important;}&#8221;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img decoding=\"async\" class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/www.cma-hautsdefrance.fr\/preprod\/wp-content\/uploads\/2021\/04\/hall-boutique-1.jpg\" alt=\"\"\/><\/div><\/div><\/div>[\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a24e61b011e4 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a24e61b011e4\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row position=&#8221;center&#8221; 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