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Prospecter et fid\u00e9liser ma client\u00e8le<\/h5>\n[\/vc_column_text][vc_column_text]\n

Acqu\u00e9rir de nouveaux clients et maintenir la fid\u00e9lit\u00e9 des clients existants est crucial pour l’entreprise, cela n\u00e9ces<\/span>site<\/span> un investissement. La prospection doit \u00eatre bien pr\u00e9par\u00e9e pour maximiser les r\u00e9sultats : <\/span>cibler les clients potentiels, cr\u00e9er une base de donn\u00e9es, \u00e9laborer un argumentaire de vente convaincant et conna\u00eetre les techniques de vente<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” custom_css_code=”LnRhYmxlcHJlc3MlMjB0aGVhZCUyMHRoJTIwJTdCJTBBJTIwYmFja2dyb3VuZC1jb2xvciUzQSUyMCUyMzAwOTk2NiUzQiUwQSUyMGNvbG9yJTNBJTIwd2hpdGUlM0IlMEElN0QlMEElMEEudmNfdG9nZ2xlX3RpdGxlJTIwaDQlMjAlN0IlMEFjb2xvciUzQSUyMCUyMzAwOTk2NiUzQiUwQSU3RA==”][vc_column css=”.vc_custom_1596810219963{padding-right: 80px !important;padding-left: 80px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner equal_height=”yes” css=”.vc_custom_1596117595923{background-position: 0 0 !important;background-repeat: repeat !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1606149832517{margin-top: 2px !important;margin-right: 2px !important;margin-bottom: 2px !important;margin-left: 2px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;background-color: rgba(255,255,255,0.22) !important;*background-color: rgb(255,255,255) !important;border-left-color: #ededed !important;border-left-style: solid !important;border-right-color: #ededed !important;border-right-style: solid !important;border-top-color: #ededed !important;border-top-style: solid !important;border-bottom-color: #ededed !important;border-bottom-style: solid !important;border-radius: 3px !important;}”]

<\/span><\/span><\/span><\/span><\/div><\/div><\/div>

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Formation en pr\u00e9sentiel<\/h2>\n[\/vc_column_text]<\/div><\/div>

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Objectifs, Programme et pr\u00e9requis<\/h3>\n[\/vc_column_text]

<\/span><\/span><\/span><\/span><\/div><\/div><\/div>

[vc_toggle title=”D\u00e9tails”]Objectifs<\/strong><\/p>\n

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• Analyser son entreprise et son march\u00e9 pour d\u00e9velopper et fid\u00e9liser sa client\u00e8le<\/span><\/li>\n
• Identifier les m\u00e9thodes et les outils et de prospection pour acqu\u00e9rir de nouveaux clients<\/span><\/li>\n
• Mettre en place une strat\u00e9gie de fid\u00e9lisation de sa client\u00e8le<\/span><\/li>\n<\/ul>\n

  Programme<\/strong><\/p>\n

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  • La strat\u00e9gie commerciale <\/span><\/li>\n
  • La client\u00e8le cible<\/li>\n
  • Les m\u00e9thodes et outils de prospection<\/li>\n
  • Les m\u00e9thodes de vente pour fid\u00e9liser<\/li>\n
  • Les outils et m\u00e9thodes de fid\u00e9lisation<\/li>\n
  • Le cycle de vie client<\/li>\n
  • La typologie des clients<\/li>\n
  • La construction et l\u2019exploitation du fichier client<\/li>\n
  • L\u2019argumentaire de vente<\/li>\n
  • Le plan d\u2019action commercial<\/li>\n<\/ul>\n

    Pr\u00e9requis <\/strong><\/p>\n

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    • Maitriser les savoirs de base<\/li>\n<\/ul>\n[\/vc_toggle]<\/div><\/div>
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